Host Neeta Bidwai discusses how companies can escape the trap of bad revenue and optimize their business for good revenue. 

In this episode of Good Revenue, we cover:

- How to identify bad revenue, characterized as deals that seem beneficial short-term but incur long-term hidden costs. 

- Common signals of bad revenue such as missed targets, slowed revenue growth, excessive churn, and high customer acquisition cost (CAC) payback periods exceeding 36 months. 

- Strategies to shift towards good revenue through customer insights, segmentation, and innovative pricing models. 

- A framework for analyzing value and pricing models, recommending tailored price adjustments based on different quadrants of customer value

- Actionable steps for pricing adjustments, segmentation benefits, and maintaining realistic CAC to LTV ratios. 

The episode is rich with practical advice, encouraging businesses to reevaluate their strategies and align their offerings with market demands.

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Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

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Highlights:

00:00 Introduction to Good Revenue

00:13 Defining Bad Revenue

00:23 Identifying Bad Revenue Signals

00:50 Transitioning to Good Revenue

01:40 Breaking Bad Revenue

01:55 Framework for Identifying Issues

02:45 Importance of Customer Insights

02:57 Short-term and Long-term Strategies

03:21 Challenges Across Organizations

04:01 Pricing and Customer Value

08:22 Segmentation and Market Analysis

10:08 Raising Prices Strategically

13:40 Timing and Execution of Pricing Work

16:40 Conclusion and Final Thoughts

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Referenced:

LTV analysis by BenchSights: https://saasmetrics.benchsights.com/

How to execute pricing & monetization (Good Revenue framework): https://youtu.be/KsxrKlVBl9A

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