Andrew Forman founded Givz, the first Purpose Driven Performance marketing platform. Prior to Givz, Andrew spent six years in investment banking where he worked on mergers and acquisitions and he was also the treasurer of a nonprofit with the mission of enhancing literacy in Africa. Andrew received his MBA from Harvard Business School and his BA in mathematics and economics from Hamilton College.

In this episode, we talk about his journey from finance and non-profit to founder. What I’ve loved about this conversation is the honesty that Andrew demonstrates and his openness to recognise what has worked well and what he could have done better. We discuss whether and when to bring your UX and a dedicated product manager in-house, and what as a founder Andrew expects from those first hires. If you’re a founder or a product manager looking to join a start-up, I hope you’ll get some insights into what it’s like.