Follow along with your creative housemate: ⁠@margaretlefton⁠

WELCOME TO THE POST VIRAL ERA or so says Bia: so what's next?

This week, I’m joined by Brazilian ROCKSTAR ⁠⁠Bia Granja⁠. Bia is the founder of YouPix, Latin America's biggest consultancy, accelerator, and conference for the Creator Economy. After selling the company she's become an independent consultant and remains one of the most trusted voices in the industry.

✨ If you’ve ever thought “I want to build a creative business… but not like that. I hate how all the hooks and visuals look the same - how can I be myself?” - THIS ONE'S FOR YOU (and/or you touch the creator economy in any way bc there are so many pro tips here).

In this episode:

📉 Why virality isn’t a strategy and the post-viral/growth era (also, what to do if you DO go viral)

💭 Bia's 10 tips for creators (from "not everything needs to be a business" to why you shouldn't call yourself just "talent")

🎭 The art vs. content trap - how to make work that actually feels like you and maintain your craft

💖 The definition of success and how making money made Bia unhappy (and what she's been up to since selling YouPix!)

Guys my fav moment that had me howling: we're not looking sugar daddies, we're all looking for sugar brand deals (branddies)😂

🔮 Work with me!

📸 Follow Bia: @biagranja & her Substack with all her hot takes POV: Creator Economy