From Leads to Leases - Senior Living Marketing and Sales

#33 Capturing Authentic Moments: Senior Living Photography with Kate Baldwin

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Summary

This conversation with Kate Baldwin Senior Living Photographer, delves into the intricacies of senior living photography and videography, focusing on the importance of scheduling, the considerations involved in setting up for shoots, the significance of engaging with subjects to create comfort, and the role of feedback in the creative process. Kate Baldwin and Jerry Vinci share insights on effectively managing time and resources while ensuring a positive experience for everyone involved in the production.


Learn More

  • Visit SeniorLivingPhotographer.com
  • Connect with Kate on LinkedIn
  • Connect with Kate on Instagram


    • Takeaways

    • Scheduling is crucial for successful filmmaking.
    • Consideration of various elements is key in planning shoots.
    • Engaging with subjects helps create a comfortable environment.
    • Feedback during filming enhances the overall process.
    • Avoiding meal times can lead to better scheduling outcomes.
    • Clear communication with subjects is essential.
    • Creating a positive atmosphere can improve performance.
    • Understanding the needs of the crew and subjects is vital.
    • Flexibility in scheduling can lead to better results.
    • Effective planning can minimize conflicts during filming.


      • Chapters

      00:00 Introduction

      02:05 The Importance of Photography and Videography in Senior Living Marketing

      03:59 Managing a Senior Living Photo Shoot

      07:36 Authenticity and the Impact of Photography on Marketing Efforts

      10:02 How Kate's Work Impacts Marketing Efforts

      13:13 Planning and Executing Successful Photo Shoots in Senior Living

      20:45 How Soon Should You Plan a Shoot?

      23:26 Helping Communities Understand Their Value Proposition

      26:31 How to Make Non-Professional Models (Residents and Staff) Feel Comfortable

      31:35 Emerging Trends in Senior Living Photography & Videography

      37:20 Tips for Senior Living Providers

      43:28 Advice to Other Senior Living Photographers

      46:25 Wrapping up with Kate

      ...more
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      From Leads to Leases - Senior Living Marketing and SalesBy Jerry Vinci
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