In stories, the hero is always the weakest character. They're insecure, they won't take action, and generally pretty hard-headed. So, why would you want to position yourself as the hero in your marketing? You wouldn't. You want to be the guide! The one who is pointing the hero in the right direction through empathy and authority.

StoryBrand Live Marketing Workshop Jul 19-20

Business Made Simple

Full Focus Planner

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