Full transcript here 👋

Hey, good morning, good afternoon, good evening. This is your life. This is your chance. Listen.

The word for today is content. That’s one of my least favorite buzz words of the last decade. [Cool Guy voice] Boost engagement by maximizing content of your side hustle in order to increase sales! [Normal voice] Do most producers even care about what their consumers do with their content? In their book, The Experience Economy, authors Pine and Gilmore say that businesses of the future will not only tailor experiences to individuals, but they will also foster transformation in their customers. In order to do our part to aid in your transformation, we’re starting a group that will check in daily on an app called SPAR!. In it, you’ll make a short video either during or after you’ve completed the concrete challenge. I’m excited about how this will make me follow through, too.

Today’s concrete challenge is to download the SPAR! app and use the website address found in the show notes to join the group. Heads up that challenges will run for 7 days, end, and then restart for a new week. After you’ve joined, missing a check-in will incur a $3 penalty to add some concrete accountability.

Go ahead and use the next few minutes of this podcast to get it done. You’ll only regret inaction.

Hey, you ARE the kind of person who can make yourself follow through.

Let me know if this made a difference by leaving a comment in your podcast app or at concrete.win/today.

Check back tomorrow for a new challenge. Until then.

Support this podcast at — https://redcircle.com/today/donations