You quit the police force out of sheer frustration. But you’ve got this great side gig selling shirts at martial arts events. A few years later, by 2007, you’ve become the world’s largest distributor of MMA merchandise. 

How? By being relentless.

Dan Caldwell, Co-Founder & President at TapouT, tells me his unbelievable story about accidentally sponsoring one of the greatest fights in history and getting thousands of orders an hour.

What we talked about:

• DJing in junior high
• Joining and leaving the police force
• The crazy near misses and staggering wins with TapouT
• Fans as micro influencers and choosers of logos
• Billionaire Collectibles, family, and podcasting
• Howard Carter and relentlessness 

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