Topics covered: modernizing your approach, consumer-centric marketing strategies, digitally native millennial brands (DNMB), one markup vs. two markup structure, 3PL (third party logistics), line segmentation, brand marketing vs. product marketing in e-commerce, short-term financial leads vs. long-term brand vision, building an emotional connection online, marketplace pricing control and line segmentation, capital efficiency for DNMBs, brick and mortar as marketing experience, retail rationalization