Amy Zitelman is the co-founder and CEO of the premium tahini brand, Soom Foods. In this podcast episode, join Alison and Karin, co-founders of UMAI Marketing, as they chat with Amy about her journey of bringing high-quality tahini to consumers here in the states. Discover how Amy successfully rooted Soom Foods in B2B first, created valuable relationships with chefs and influencers to help spread the Soom word, and how she's been using UMAI's Consumer Goods Growth Course to expand and train her marketing team (we love to hear it!). Sit back and turn the volume up! 🔊

 

Timestamp:

[0:45 - 5:09] Introduction

[5:10 - 8:14] Market research before launching

[8:21 - 13:05] Soom's omnichannel approach

[13:06 - 18:08] Tips for brands with high competition on shelves

[18:10 - 22:36] Nurturing influencer and chef partnerships

[22:46 - 26:11 ] How Soom created a foundation in restaurants first

[26:11 - 28:18] B2B vs. D2C channel marketing

[29:24 - 33:37] Navigating financial teams

[37:14 - 38:32] Amy’s advice to a small CPG business owner 

[38:47 - 39:52] Outro

 

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