BIG Lessons from BIG Brands

#33 Fedex: Be Careful About Renaming Your Business!


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This BIG marketing lesson is from Fedex. the shipping company that purchased Kinkos.The lesson is to be careful about renaming your business!For a limited time, get the BIG Lessons from BIG Brands Book here, for FREE.Please do me a favor and review this podcast on iTunes, as it helps it to be discoveredby other small business owners and entrepreneurs!  Thank you!
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BIG Lessons from BIG BrandsBy Andrew Lock: The Yoda of Marketing