Vernon grew up in an entrepreneurial family: His father ran a hotel, and his mother was an artist. His introduction to running a business started when his father told him, "I'm done mowing the lawn; it's your job now." 

Vernon and his wife "bet the farm" and took the plunge into entrepreneurship. They own a media company that helps authors and publishers to connect with more readers, a tough problem in a  challenging industry. Their mission was to offer authors an effective, reliable channel for book marketing at a time when other book promoters  often "took advantage of authors' hopes and dreams by promising them the world."

Their solution is self-service and done-for-you book promotion, where authors manage their book promotion at a budget they can afford. 

But, as Vernon explains, to be a successful book publisher, authors must understand the concept of "the lifetime value of a reader" so their art can become a commercially viable product. 

Listen to find answers to the following: 

• The biggest lesson Vernon learned mowing lawns
• What did he mean by "I didn't know how good I had it?"
• What kind of a job do you get with a Classical Civilization degree?
• The difference between art and design
• What did Vernon say when he chose entrepreneurship, and why is this the last thing any entrepreneur ought to say or think about 
• What is entrepreneurial inertia? 
• What is the #1 reason why business (nonfiction) book authors fail?
• "The one thing we missed that everyone leaping into entrepreneurship must recognize and prepare for."
  
  

Connect with Vernon and learn more about his services:

https://www.linkedin.com/in/ferol/
https://www.freebooksy.com/for-the-authors/