In this episode, I talk to Angela Henderson, owner of Finlee + Me and Angela Henderson Consulting. Finlee and me has had great success in the online e-commerce space with her prolific and highly structured content marketing strategy. She has had partnerships with big brands such as Netflix and knows what it really takes to build a strong brand with a good foundation

In this episode we cover:

•Rundown of her success with Finley and me and how it started

•Networking with businesses in the same industry as well as with businesses from different industries

•Having a strategy for getting partnerships

•How personal stuff resonates more with people

•Angela working with the niche area of business start-ups

•Identifying ideal clients and tailoring content around it

•The importance of websites and how you make it work for and speak to your audience

•Google analytics

•Growing your email list

•The importance of human connection in your business

•The need for SEO to be found organically

•An example of how a website and SEO worked for one of Angela's clients

•Key to retaining clients

•How outsourcing can help you and your business

Links mentioned in the podcast

Angela Henderson Consulting Website

Finlee + Me

Australian Business Collaborative Facebook Group

Business & Life Conversations Podcast