In this episode of Inside UXR, Drew and Joe break down the ins and outs of card sorting and tree testing—two essential methods for understanding information architecture. They discuss when to use each technique, common pitfalls to avoid, and whether to run them moderated or unmoderated. With real-world examples and practical tips, they’ll help you determine the best approach for structuring content in a way that makes sense for users. Tune in to learn how these methods can improve navigation, organization, and usability!

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Credits:
Art by Kamran Hanif
Theme music by Nearbysound
Voiceover by Anna V