This is a raw and unfiltered conversation with the legendary Unicorn founder ($2.9B exit with ForgeRock) Lasse Andresen.

Every founder in Scandinavia should listen to this.

We talked about why Norwegian startups need to stop thinking small, lessons learned from an IPO at Nasdaq and from the painful early days without funding, what Norway’s startup ecosystem needs to do to truly compete on the global stage, what Founders in Scandinavia should consider - and what the typical traps they fall into are.

It’s a punchy chat - A La Lasse - with tons of great stories, insights, and advice.

We discussed:

* Why Lasse only has a Plan A, never a Plan B

* What it really takes to go from zero to unicorn

* How he validated his idea before building anything

* Why ForgeRock went horizontal instead of vertical niche

* Hiring and Firing

* How boards can slow you down if you’re not careful

* Why Norwegian startups need to think global from day one

* What Norway’s startup ecosystem need to do

* Advice for Founders in Scandinavia

* And more!

I loved this conversation, and I’m sure you’ll enjoy it too :)

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Brought to you by:

Gnist - Gnist is a leading boutique consulting company in Norway that helps companies reach their full digital potential. Whether you are a developer, product lead, tech lead, or business leader - Gnist can help you with the tools and practices you may need.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com