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In this episode of The Discipline of Freedom, I sit with Pablo (architect) and Luca (business heart) in their luminous stores in Ciutadella, Menorca. We speak in English with a little Spanish threaded through; I considered translating it, but the conversation belongs exactly as recorded—in their space, with their energy. We talk design, devotion, craft, migration, and the courage to follow the gravitational pull of beauty until it becomes a business and a life. You’ll hear how two cultures and two temperaments shaped two standout stores—and a shared legacy in the making. If you visit Menorca, find them at Espacio 5 and Espacio 22. Follow them on Instagram: espacio22menorca and espacio5menorca

If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.

• Brand Strategy Workshop - Essence, Experience, Expression
• Identity Alchemy
• Download my free branding checklist and my moon calendars