Waze is an app that helps drivers or commuters to navigate. „On top of these, Waze also developed an advertising platform with the intent not only to support customers, but also to support businesses which have stores, physical stores, and wanted to showcase the presence of the stores on the map and make up to influence the purchasing behavior of users on ways to visit the stores, to grow services in the long term. Now we have developed advertising formats that allow to discover the specific store or, for example, to see a logo of the specific store when you pass nearby,“ says Mario Romano, account manager in Waze in the Adastra podcast.