The Effective Founder

33: Morgan Brown and Sean Ellis on Growth Hacking Without the Hype


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Today, on the Early-Stage Founder Show, I’m talking with and , co-authors of , a book that lays out how today’s fastest-growing companies drive breakout success. It also happens to be available in stores today. Morgan and Sean both have extensive, hands-on experience helping startups accelerate their growth and are the co-founders of , the top online community for growth hackers. I’ll be honest, before this interview the term “growth hacker” rubbed me the wrong way. It seemed a bit to me like marketing’s equivalent of “rockstar developer” and was little more than silicon valley hype without much substance. After reading their book and talking with them, however, I can unequivocally state that my initial impression of growth hacking was off the mark. If you want to hear what growth hacking really is all about and how you can use it to dramatically accelerate the growth of your startup, then this is the episode for you.
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The Effective FounderBy Andy Baldacci