"The most exciting new podcast in the startup world.” - Eric Ries, Founder and NYTimes bestselling author

Today's episode is one of my favorite conversations I’ve had. It’s with Nir Eyal, who is a founder, an investor, and a best-selling author. His first book “Hooked” came out about five years ago and pretty much every tech founder became familiar with his insights in that book.

But his latest book “Indistractible”, which came out this month, talks about how to control your attention and intentionally choose your life. It’s not necessarily just for the tech and startup ecosystem, it's for anyone who cares about life — making the most of it and trying to work on not becoming so distractible.

We talked about what is distraction, what motivates us, how to prevent distraction, and what is the opposite of distraction. We talk about all of those things, including building indistractable workplaces and so much more. Hope you enjoy this one as much as I did.

You can email James questions directly at [email protected] or follow us on Twitter @ twitter.com/gobelowtheline — “Below the Line with James Beshara" is brought to you by Straight Up Podcasts LLC.