We break down how to charge higher rates based on the value you create rather than just time and materials. The conversation covers real examples of value-based pricing and pricing strategy, including how to qualify clients, set price anchors, and identify which projects are worth taking on. Throughout part one, we explore why most freelancers and agencies default to commodity pricing and how to shift away from it.

We discuss the importance of expertise in value-based pricing and when to walk away from projects that aren't a good fit. Using examples from video production to woodworking, we look at how different businesses and industries approach pricing models and what it takes to successfully charge premium rates as a creative professional.

We also dive into client relationships and what it means to be a true expert versus just a service provider. From marketing directors to business owners, understanding who you're talking to and their relationship to the problem you're solving is crucial for implementing value-based pricing in your business. -Ai

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Links To Everything:

Video Version of The Podcast: https://geni.us/StudioSessionsYT

Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT

Matt’s 2nd Channel: https://geni.us/PhotoVideosYT

Alex’s YouTube Channel: https://geni.us/AlexCarterYT

Matt’s Instagram: https://geni.us/MatthewIG

Alex’s Instagram: https://geni.us/AlexIG