This week, I published the Business Design Guide, which introduces business design as a design discipline. In this episode, I present the outline of the guide and share a few stories from my career that led me to write this guide.

I took one topic from the guide and presented it in more detail. What most budding business designers overlook is the importance of a design mindset. So, I share six mindsets that make a business designer, business designer.

https://www.beyondusers.com/guides/what-is-business-design-guide