Having more data available is always good and you can never have enough, right?  What could go wrong with having many sources of data?  This week Jim, Jason, and Jon tackle the paradox of having too much data and what leads to it.  Often times we see organizations that are struggling to understand exactly what to track so they become stuck in a cycle of implementing one tool after another thinking the technology itself will solve the problem.  Without investing in the right people, they end up with a situation where there is too much information and no one to make any sense of it.

Interview with Jarvis Bowers, VP Digital Marketing at Holland America Line: https://www.targetmarketingmag.com/podcast/marketing-garage/holland-america-vp-of-digital-marketing-jarvis-bowers-on-the-martech-behind-great-customer-experiences/ 

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