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33 Tangents - Episode #153 - From The Archives: Talking Publishing Analytics and Personalization with Todd Schauman, the CS Monitor's Head of Promotion and Analytics
This episode was originally published on November 16, 2018.
During a trip to Boston, Jim had a chance to sit down and talk with Todd Schauman, Head of Digital Promotion and Analytics at the Christian Science Monitor, who has a great deal of experience working in the publishing space.
While there are tried and true implementation best practices for implementing analytics for an ecommerce site, it’s much less the case for a publishing site. We ask Todd his thoughts on why that is.
With the cost of implementing, maintaining, and running an analytics practice, how does Todd make the case to his management? What are some unique options that are available to non-profit publishing organizations?
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND US
Website: www.33sticks.com
Email: [email protected]
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
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By 33 Sticks
4.9
1717 ratings
This episode was originally published on November 16, 2018.
During a trip to Boston, Jim had a chance to sit down and talk with Todd Schauman, Head of Digital Promotion and Analytics at the Christian Science Monitor, who has a great deal of experience working in the publishing space.
While there are tried and true implementation best practices for implementing analytics for an ecommerce site, it’s much less the case for a publishing site. We ask Todd his thoughts on why that is.
With the cost of implementing, maintaining, and running an analytics practice, how does Todd make the case to his management? What are some unique options that are available to non-profit publishing organizations?
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Listen on TuneIn
Listen on Amazon Music
WHERE TO FIND US
Website: www.33sticks.com
Email: [email protected]
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/