We’re currently taking a break for summer vacation and will be back with new episodes starting on July 28, 2021.

This episode was originally published on October 11, 2019.

This week Jim and Jason are joined by Carrie Bourke, Director of Customer Analytics and Insight at Harvard Business Review.

Prior to her time at HBR, Carrie spent times in analytics leadership roles at Clario Analytics, L.L. Bean, & Staples. Over the last 3 years Carrie has been a partner of 33 Sticks and during that time she has taken a methodical approach to building out a new digital marketing ecosystem.

Carrie’s plan to build and add new capabilities over time runs counter to what is the typical plan to rush and get everything built in a short period of time. Jason, Jim, and Carrie dig into what led her to take this approach and the benefits she has seen.

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