“If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going to do my own thing.’ “

In our previous episode we discussed the differences between B2C and B2B.  Continuing that thread, 

What are some of the unique nuances that digital analytics solutions should consider for a B2B site?  Can the same solution cover both a B2B site and a B2C site?  What are some of the finer details that make all the difference?

On this week’s episode of the 33 Tangents podcast, Jim and Jason focus the what is needed when designing a solution for a B2B site and how companies often get it wrong.

The 33 Tangents video simulcast is now available on YouTube

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