Data activation is easy to talk about, but difficult to execute.  It doesn’t take much to get excited about the potential that data activation can bring and may often jump right in without ensuring they are prepared.  

What are the key components of a solid foundation to enable data activation?  What pre-requisites should organizations consider?

On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss what organizations need to have in place in order to successfully unlock data activation.

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