Value is a relative concept.  As per the cliche, “what is one man’s trash is another man’s treasure.”

When it comes to Digital Analytics, this is certainly the case.  What those in and close to it in an organization see as valuable, those on the outside often do not.  It’s often a tough go when trying to sell insights that have been uncovered to upper levels of management.  At the start of the Covid pandemic, the digital analytics teams were part of the first round of layoffs and furloughs at many companies.

This begs the most basic question, what is the value of digital analytics?  How should one approach selling the value of digital analytics to senior and executive leadership?

On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss how digital analytics is benefit organizations and ways analytics teams can communicate that value to others in the organization so it resonates.

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