Recently the use of Twitter by high profile people has been in the news again, and not in the good way.  As a leader of an organization being authentic and genuine on social media can enhance how you are viewed and add value to your brand and products.  With one misstep however, things can easily backfire.  This week, Jason, Jon, and Jim talk about the use of social media to promote your brand and how certain uses of it can sabotage your team and product.

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