This week Jason and Jim are joined by TMS Guru Extraoidinaire, Jim Gordon.  For those that don’t know Jim, he spent time with Search Discovery as they were building Satellite which became DTM after it was acquired by Adobe.  He’s the author of the frequently used and referenced “DTM Cheat Sheet” and over the last 5 years he’s been building Tagtician which is a browser companion tool to help users debug, export, and explore their DTM, and now Adobe Launch, libraries.

 

The Jims had a recent conversation about data layers and how they are critical to a robust analytics implementation and a well integrated martech stack and Jim Gordon has authored a blog post appealing to Adobe to develop a standard.  Why is that important?  How will that help with data collection and distribution.

 

STUFF TO CHECK OUT

Blog Post: Adobe Launch Data Layer: An Appeal

Blog Post: Data Layer or CSS Selectors

Dynamic Tag Manager (DTM) Cheat Sheet

Tagtician - Adobe Launch and DTM Debugger

Tool: Data Element Viewer for Adobe Launch

 

THANK YOU

We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow 

 

And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

 

Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330

Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/

 

 

WHERE TO FIND US

Website: www.33sticks.com

Email: [email protected]

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/