WTF Did I Just Read? Tech Sales & Marketing Edition

33. The ”Art” Of Email Marketing Perceptions That Piss Us Off

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In this episode of WTFDIJR, Chris and Dani are uncovering:

The personal impact of constant traveling for tech conferences and the role of communities (both physical and digital) in the tech industry. The episode also touches on the challenges of navigating overwhelming workloads and personal life balance, and the importance of choosing the right events and communities for personal and professional growth.

Key Takeaways:

  1. Personal Impact of Travel and Workload: Chris shares his experience with extensive traveling for conferences, highlighting the importance of balancing professional commitments with personal well-being. He emphasizes learning to say no and prioritizing engagements that are truly valuable.
  • Community Engagement in Tech: Chris and Dani discuss the characteristics of successful tech communities. They note that engagement, a sense of purpose, and the people involved are crucial elements. They stress the importance of contributing to existing communities rather than creating new ones.
  • Digital Communities: The episode explores the role of digital communities in the tech industry. Chris points out that effective communities are those with meaningful engagement, clear focus, and good management. He expresses a preference for communities that offer diverse viewpoints and challenge assumptions.
  • Email Marketing and Communication: Dani and Chris discuss the challenges and perceptions around email marketing in the tech industry. They emphasize the need for thoughtful, well-targeted email communication and the distinction between effective marketing communication and inefficient spam.
  • Learning and Information Gathering: Chris shares his approach to staying informed and learning new things in the tech industry. He relies on LinkedIn, podcasts, and YouTube for diverse and thought-provoking content, emphasizing the value of listening to different viewpoints and engaging with substantial discussions.

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    WTF Did I Just Read? Tech Sales & Marketing EditionBy wtfdidijustread