A challenge all businesses face is setting up the sales function for success. In this episode, Christopher Filipiak explores why it is critical for the Founder to master the sales process regardless of whether the plan is to hire salespeople or for the founder to continue to be the primary salesperson.

More specifically, this episode includes:

• The core of the sales process is creating and having conversations
• Challenges of delegating sales when the founder has not mastered it
• The sales mindset founders need to embrace
• Are salespeople born or made?
• Pitfalls of founders as salespeople
• Founder sales mastery is the foundation for hiring salespeople

Reach Christopher Filipiak at https://www.linkedin.com/in/christopherfilipiak or https://www.christopherfilipiak.com/

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Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!

Host Cal Wilder can be reached at:
[email protected]
https://www.linkedin.com/in/calvinwilder/