While seemingly efficient, the tech-driven approach in banking, prioritizing new technology over user experience, leads to complicated and frustrating apps. The episode highlights Apple as a prime example of user-centric design, highlighting its success due to prioritizing user needs and creating intuitive products. 

The episode outlines several strategies for improving customer satisfaction, loyalty, and overall business success, including simplicity, personalization, and effective feedback loops.

Find out:

1. How do technology-driven banking innovations impact user experience?
2. What are the benefits of user-driven innovations?
3. How can banks shift from tech-driven to user-driven approaches?

Read the full article on UXDA's blog:
https://www.theuxda.com/blog/hidden-cost-of-tech-driven-banking-innovations

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