Sign up to save your podcasts
Or
Share #33: The Psychology of Price | Part One
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#33: The Psychology of Price | Part One
Podcast: Nudge (LS 52 · TOP 0.5% what is this?)
Episode: #33: The Psychology of Price | Part One
Pub date: 2020-06-29
Get Podcast Transcript →
powered by Listen411 - fast audio-to-text and summarization
Episode: #33: The Psychology of Price | Part One
Pub date: 2020-06-29
Get Podcast Transcript →
powered by Listen411 - fast audio-to-text and summarization
Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning.
Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE
Leigh's agency: https://www.irrationalagency.com/
Cognitive Economics Event: https://cognitiveeconomics.org/events/
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
The podcast and artwork embedded on this page are from Phill Agnew, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
View all episodes
By Andy Hart / Listen NotesPodcast: Nudge (LS 52 · TOP 0.5% what is this?)
Episode: #33: The Psychology of Price | Part One
Pub date: 2020-06-29
Get Podcast Transcript →
powered by Listen411 - fast audio-to-text and summarization
Episode: #33: The Psychology of Price | Part One
Pub date: 2020-06-29
Get Podcast Transcript →
powered by Listen411 - fast audio-to-text and summarization
Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning.
Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE
Leigh's agency: https://www.irrationalagency.com/
Cognitive Economics Event: https://cognitiveeconomics.org/events/
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
The podcast and artwork embedded on this page are from Phill Agnew, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
More shows like HUM Curated Podcasts
View all
Modern Wisdom
3,752 Listeners