In this episode, hosts Khalid and Simbar discuss how to effectively use surveys to improve your website's user experience and conversion rate. They delve into the importance of determining the best survey questions to ask your visitors and customers and provide tips on identifying and addressing pain points in the customer journey using surveys.

When conducting surveys, the hosts also touch on the challenge of balancing quantitative data, such as numerical ratings and statistics, with qualitative data, such as open-ended responses and comments. They offer insights into how to use both types of data to gain a deeper understanding of your target audience and improve your website's user experience.

Additionally, Khalid and Simbar share techniques for increasing response rates and ensuring that the data collected is representative of the target audience. They cover topics such as survey placement, incentives, and survey design best practices.

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

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