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33: What Rev Ops Should Be Discussing With CMOs w/ Brad Rosen
The VP of revenue operations wants 100% cost-efficiency. But your CMO wants to send that important prospect to Napa Valley for the weekend…
Why haven’t they communicated about this?!
In today’s episode of The B2B Sales Show, co-host Brad Rosen of G2 lays out everything rev ops and CMOs need to be talking about in order to meet your business’ objectives.
He covers:
- How to effectively segment leads
- Aligning on where the marketing dollars are spent
- Developing a cohesive strategy between sales, marketing, and rev ops
- Demand gen for SMBs to enterprises
To hear this episode and many more like it, subscribe to The B2B Sales Show on Apple Podcasts or listen here.
Follow us on Instagram & LinkedIn!
View all episodes
By Sweet Fish MediaThe VP of revenue operations wants 100% cost-efficiency. But your CMO wants to send that important prospect to Napa Valley for the weekend…
Why haven’t they communicated about this?!
In today’s episode of The B2B Sales Show, co-host Brad Rosen of G2 lays out everything rev ops and CMOs need to be talking about in order to meet your business’ objectives.
He covers:
- How to effectively segment leads
- Aligning on where the marketing dollars are spent
- Developing a cohesive strategy between sales, marketing, and rev ops
- Demand gen for SMBs to enterprises
To hear this episode and many more like it, subscribe to The B2B Sales Show on Apple Podcasts or listen here.
Follow us on Instagram & LinkedIn!