I NEED to talk to you about something that I honestly don’t know why it isn’t a focused theme taught in high school, college or really anywhere for that matter! And this is the art of Creative Prospecting. Creative Prospecting is the ability to partner with the ‘other half’ to your creative whole. So for example, let’s say you make birthday cakes, the prospect would be the person who is in the market for a birthday cake! The act of prospecting is how to find that person so that we can do business and turn that passion into a profit! This week we are going to investigate creative prospecting.

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