<p>We know we have a good product but how do we convince our audience to buy from us or donate to our cause? In this episode, I go into detail about what are the main factors that influence the buying process and how you can use them to achieve our goals.</p>

We know we have a good product but how do we convince our audience to buy from us or donate to our cause? In this episode, I go into detail about what are the main factors that influence the buying process and how you can use them to achieve our goals.

33 - Why people buy

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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33 - Why people buy

33 - Why people buy

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