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In this episode of Imperfect Marketing, I’m joined by Ed Troxell, visibility strategist and organic marketing expert, for a real, practical conversation about showing up online—without overwhelm, perfectionism, or burning yourself out.

Ed shares his unexpected journey from stage fright (yes, literal panic attacks) to becoming a trusted guide for business owners who want to increase visibility, attract the right audience, and build a sustainable personal brand. Together, we unpack what visibility really means in today’s noisy digital world.

From Fear to Visibility

Ed opens up about:

• His early fear of being seen and heard—and how that shaped his approach to marketing
• Why visibility doesn’t require perfection, polish, or confidence on day one
• How consistency and repetition help you “get over yourself” and show up as you truly are

Where to Show Up (and Where Not To)

We dive into the overwhelm many entrepreneurs feel around social media and discuss:

• Why being “everywhere” is the fastest path to burnout
• How to choose platforms based on business goals, not trends or pressure
• The importance of understanding where your audience is actively looking for solutions

Creating a Visibility System That Fits Your Life

Ed introduces his GPS framework—Goal, Plan, System—and explains:

• What a visibility “system” actually is (and why it doesn’t need to be complicated)
• How to break marketing into bite-sized, manageable pieces
• Why 15 minutes a day can be enough when you have the right structure
• How content creation, repurposing, and email marketing work together

The Role of Video, AI, and Authenticity

We also explore:

• Why video remains one of the most powerful tools for building trust
• How AI can support your content without replacing you
• Why AI-generated avatars and videos can hurt credibility if overused
• How to use tools like ChatGPT as a creative partner—not a replacement

Common Content Mistakes (and How to Fix Them)

Ed highlights one of the biggest mistakes entrepreneurs make:

• Posting content without a clear call to action
• Why storytelling matters more than ever
• How to guide your audience instead of leaving them hanging

Key Takeaways

• Visibility isn’t about doing more—it’s about doing what matters
• Your personal brand grows when you show up, not just your content
• Messy action beats perfect silence every time
• Systems create freedom, not rigidity

Whether you’re relying on referrals that have slowed down, struggling with social media overwhelm, or trying to figure out how to be visible without it taking over your life, this episode offers grounded, honest guidance you can actually use.

Ready to stop hiding behind the screen and build visibility that works for your business?

Connect with Ed:
Website: https://edtroxell.com/
LinkedIn: https://www.linkedin.com/in/edtroxell/

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