This podcast interview focuses on the entrepreneurial journey to empower business users, especially in SMEs, to easily find insights in their data without technical complexities. My guest is Thomas Wulff Wilhelmsen, Co-founder and CEO of Less.

Thomas and his co-founder, Daniel, previously worked as consultants in the data space before founding Less. Their experiences and frustrations in this role inspired them to create an analytics product for people like themselves.

And that led to the birth of Less in September 2022. The name "Less" embodies their goal of stripping away complexities to build a product that focuses on the end goal and takes care of the technical aspects behind the scenes.

Their mission: Set doers free to do what they do best: Roll up their sleeves and solve problems.

And this inspired me, and hence I invited Thomas to my podcast. We explore what, after decades of development, is still broken in the Business Analytics solutions market. Thomas shares his lessons learned from steering Less' journey as a customer-funded startup. He shares how he got early traction with paying customers and how he's creating a culture of analogical thinking to solve problems in creative ways. Last but not least, he'll inspire you with his fresh perspective on crafting a compelling narrative that sells.

Here's one of his quotes

"We've been focusing more on the persona than on the sector or industry. We call them doers. People who are curious by nature, frustrated with being dependent on other people, and want to build cool things that they can show to other people in their teams drive that change internally."

During this interview, you will learn four things:

1. Where he finds inspiration from taking Storytelling for his business to the next level.
2. What he's done differently from the start to get traction and stay in control as the business grows.
3. How he ensures everyone understands what's important, and does the right things right to create fans from the start.
4. Why he embraces being "customer funded" rather than just bootstrapped.

For more information about the guest from this week:

• Thomas Wulff Wilhelmsen
• Website: Less