Joel Newman and Victoria Broehm of the American Feed Industry Association join us on Through the Noise to talk advocacy, membership and communicating with a diverse industry. Joel Newman is the President & CEO and Victoria Broehm runs their communications wing as the Director of Communications and ensures that they have messaging that resonates across their broad base and keeps their 670 members engaged in their mission. The feed industry keeps the animals safe that eventually end up on dinner tables across the world -- affecting the lives of nearly everyone. There are over 900 potential ingredients to be found in the feed that sustains the livestock -- and pets -- around the United States. Curious what your pup is really eating? The AFIA is helping keep them safe.