Hoteliers are seeking fairer licensing agreements as the coronavirus crisis pulled back the curtain on long-simmering owners’ discontent in franchiser-franchisee relationships. The answer may lie in new and small hotel franchisers determined to build positive business relationships in which owners and franchisers can equally benefit. Episode 332 of Lodging Leaders podcast features leaders at Sonesta International Hotels Corp. and Advantage Hotels Inc., who talk about how to make franchising a win-win for both sides even in the worst of times.