Today's interview is with veteran business advisor & author, Bob Bethel. In his fifty-year career, Bob has returned over seventy floundering organizations to profitability, using the same proven strategies and hard-won wisdom to restore each one. In his new book, Strengthen Your Business, Bob lays out his no-nonsense approach for building a profitable enterprise, sharing invaluable advice and techniques such as these:

• Focusing on decreasing costs instead of increasing revenue
• Leveraging your greatest asset by bringing your employees into the process
• Crafting a ninety-day plan to ensure accountability
• Becoming a true leader instead of an average manager

We discuss the following in our episode:

• His experience turning around 77 businesses and guiding them toward the road of profitability
• The #1 reason most businesses fail, and the type of mindset entrepreneurs should possess prior to launching their own venture
• The 3 most important things a business owner should do to keep their business from failing
• Why now, more than ever, is the perfect time to follow your dreams and start your own business—so long as you do it correctly

Resources Mentioned In This Episode

• Strengthen Your Business: Fail-Proof Strategies from the Man Who Has Rescued 77 Businesses: https://www.amazon.com/Strengthen-Your-Business-Fail-Proof-Strategies-ebook/dp/B075FGLCNL
• Website: https://robertthomasbethel.com/

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