<a href="https://www.linkedin.com/in/ACoAAAAAZ6AB6K6ARb57kRDtz0XgN4epqoAWVCs" rel="noopener noreferrer" target="_blank">Matthew Woodget</a> of <a href="https://www.gonarrative.com/">https://www.gonarrative.com</a><a href="https://lnkd.in/eBfXeZn" rel="noopener noreferrer" target="_blank">/</a> joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.  
Find Matthew's book on the topic here: <a href="https://amzn.to/3qK49sM">https://amzn.to/3qK49sM</a> 
Christoph's content performance book: <a href="https://amzn.to/38ezVrb">https://amzn.to/38ezVrb</a>

Matthew Woodget of https://www.gonarrative.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Find Matthew's book on the topic here: https://amzn.to/3qK49sM Christoph's content performance book: https://amzn.to/38ezVrb

<a href="https://www.linkedin.com/in/ACoAAAAAZ6AB6K6ARb57kRDtz0XgN4epqoAWVCs" rel="noopener noreferrer">Matthew Woodget</a> of <a href="https://www.gonarrative.com/" rel="noopener noreferrer">https://www.gonarrative.com</a><a href="https://lnkd.in/eBfXeZn" rel="noopener noreferrer">/</a> joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. &nbsp;
Find Matthew's book on the topic here: <a href="https://amzn.to/3qK49sM" rel="noopener noreferrer">https://amzn.to/3qK49sM</a>&nbsp;
Christoph's content performance book: <a href="https://amzn.to/38ezVrb" rel="noopener noreferrer">https://amzn.to/38ezVrb</a>

332: Why brand stories must also include failures

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. 

Guests have included:
Joe Pulizzi
Michael Brenner 
Kristina Podnar 
Scott Brinker
Seth Godin
Barry Schwartz
... and more. 
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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Marketing

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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332: Why brand stories must also include failures

332: Why brand stories must also include failures