A lot of companies approach B2B social selling traditionally. There is very little personalization, and a lot of it is asking too much from the client. A lot of dysfunction has crept in because we’ve always done things in a certain way.

You have to understand that similar to relationship-building in the physical world, there is also a proper approach to relationship-building digitally. Only if you understand how to properly take this approach, especially in LinkedIn, can you find more success in your networking and content marketing.

In this episode, Richard Bliss shares the most common B2B social selling dysfunction and how you can eliminate them in your sales and marketing process.