DeNora’s experiences as a teenager quickly shaped how she viewed the world and her role in it. With a passion for civic engagement and empowering young people, DeNora found a home at DoSomething.org where she uses social understanding and data to inspire action.

In this episode, Alan and DeNora discuss why brands should care about their social impact, how Gen Z is forcing companies to evolve, and the Holy Grail of marketing: how to get people to really buy into what we are promoting.  

In this episode, you'll learn: 

• How DoSomething.org is fueling young people to change the world
• The “secret” to getting people to take action 
• The power of being intentional, honest, and centering social good

Key Highlights 

• [01:20] The experience that solidified DeNora’s interstate in civic engagement  
• [03:50] Denora’s path to becoming CEO of DoSomething.org
• [10:20] How DoSomething is meeting the moment to transform the future
• [14:45] What do young people care about today and why
• [17:35] Young people have evolved beyond being influenced by the simple CTA
• [22:00] The impact DoSomething is driving by giving them tools 
• [24:15] The power of being intentional, honest, and centering social good
• [26:00] Why brands should care about their social impact
• [27:50] How the role of civic engagement has changed with today's workforce
• [28:30] Centering young people in the dialogue may help us find better solutions
• [31:40] The formative experiences and people that define DeNora
• [33:15] What is COVID Clarity?
• [34:00] DeNora’s advice to her younger self
• [34:55] Marketers have to evolve to meet the upcoming generations 
• [36:30] Three things companies need to consider to stay relevant
• [38:20] Which brands are connecting the dots between their brand and consumer's concerns
• [40:10] Young people are the biggest opportunity AND biggest threat to marketers 

Resources Mentioned: 

• DeNora Getachew 
• DoSomething.org 
• DoSomething.org Partners 
• DoSomething.org Scholarships 
• Brands of interest: Patagonia, Live Nation, Foot Locker, NBA – No Games on Election Day 

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