Squeezing every last ounce of profit from a hotel’s top-line revenue has always been a challenge for hotel operators but the COVID-19 pandemic has tested the mettle of even the most savvy revenue manager. One trend hoteliers are debating is à la carte or attribute pricing for amenities and services that are typically rolled into room rate. Some hoteliers are giving it a go while others are in a wait-and-see mode. Episode 339 of Lodging Leaders podcast explores how the industry may unbundle services and find ways to tap revenue from guests willing to pay extra to craft their own stay experience.