Coca Cola bottles have been evolving for over a century now. But the more curvier and hourglass shaped bottles stand out from all the other designs. They have a unique aesthetic and create a positive emotional appeal. They were called the "Mae West" bottle, because like her, the bottle with its unique design, had projections of health, vitality, sexiness and femininity - like the actress Mae West, the bottle demanded, and justifiably received, attention from all people. This is the power of Anthropomorphism in design - based on an excerpt from the Universal Principles of Design.

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