What happens when you stop trying to grow alone and start building with intention, collaboration, and real community?

In this episode of The Magic Hour Podcast, I sit down with Danielle Wiebe, founder of the Bloom Business Collective and host of a top 1% business podcast. Danielle has spent over a decade building community-centred spaces for women entrepreneurs, guiding leaders through collaborations, events, and intentional business building. Today, she pulls back the curtain on her own evolution — the rebrand, the reset, and the quiet inner work that came before it.

We talk about the importance of taking a step back before stepping forward. Why centring yourself matters when you’re planning for the next decade. And why being in community (real community) requires presence, curiosity, and a willingness to grow alongside the people you serve. Danielle also shares the behind-the-scenes story of shifting Bloom from Business Babes Collective into the brand it is today. From hybrid events to redefining personal branding while raising kids, this conversation explores how grounding yourself in values, relationships, and abundance can shape the path ahead in powerful ways.

🎧 In this episode, we talk about:

⚡ The power of taking a step back before rebranding and how centring yourself creates clarity for the next chapter

⚡ What it actually means to build a collaborative community and why the “community over competition” conversation still matters

⚡ How Danielle engages her audience post-event and why hybrid (online and in-person) spaces are the future of meaningful connection

⚡ The deeper intention behind Bloom’s rebrand and how Danielle is designing her business for the next ten years

⚡ Tips for community building: doing your research, checking for values alignment, having honest conversations, and noticing how you feel in someone’s presence

⚡ Abundance mindset vs. scarcity, and how shifting your inner narrative changes how you collaborate, show up, and lead

⚡ Navigating personal branding as a mom, deciding what to share online, and wanting her community in a space beyond Facebook

⚡ Danielle’s encouragement to check in with your people (and with your own gut) when deciding where, how, and with whom you want to grow

If you’ve been craving deeper connection, more aligned collaborations, or a reminder that community is something you build slowly and intentionally, this episode is going to feel like a grounding breath. ✨

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by Flodesk. The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: https://flodesk.com/c/UNICORNMARKETING 💌

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