Through the lens of Jobs To Be Done, MBA graduates Jasmyn Beausejour and Nicolas Kernick consider the scale and complexity of the types of jobs for which clients hire the Big 3 consulting firms – McKinsey, BCG, and Bain. With the 2013 HBR article as the springboard for their research, their framework and analysis help to explain current trends in the consulting industry and, crucially, to consider where the industry may be heading in the future, both in terms of threats and opportunities.