Marketing Bound: For New B2B Marketers

#34: Creating a New Market, with Marie-Pier Hébert

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Ever had an idea for a market that doesn't exist yet?

Marie-Pier Hébert started an on-demand babysitting service after working across the globe. No matter where she went, there were never any on-demand babysitting services for guests. So she moved back to Montreal and started Kiid.

We discuss the different components of building a startup in a new market, including:

  1. How to adapt your target audience
  2. Different pricing models
  3. Understanding the audiences' needs

    4. If you're interested in the beginning phases of a startup, this story is for you. We don't kiid around;)

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    Marketing Bound: For New B2B MarketersBy Laura L. Bernhard
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