Most talk about digital products comes with the promise of replacing your income and no longer trading your time for money. But for those of us that enjoy working with clients, the thought of packaging our entire process feels overwhelming. Eden Fried re-frames that expectation by introducing a tripwire offer, sharing how this simple product can turn your audience into loyal customers.

 

I’ve been pushing away conversations about digital products for a while. I think it’s because so many businesses are popping up online promising to make you $100k overnight by simply packaging up what you already know. 

 

I think about business differently. I want to work with experts who aren’t new to their craft. And to be honest, I’ve bought more than one digital product that looked great but packed in little value. 

 

For all these reasons I was hesitant to have Eden on the show. But I’m so glad I did.

 

On this episode, Eden and I chat about:

• What it means to be a rebel in your career,
• The purpose of a digital product,
• How to figure out what to focus your product on,
• How you can build trust with your customers as soon as they join your list, and
• Why you don’t need to make a lot of money on your product for it to be successful.

 

Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.